2025-05-31T03:42:08Z

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In an exciting announcement from SYBO Games, the developers of the popular mobile game Subway Surfers, fans can look forward to a vibrant update celebrating Pride Month 2025. Set to launch on June 2, 2025, this update will introduce a new location, an engaging character, and a variety of items to enhance the gaming experience during Pride Month and beyond.

The highlight of this update is a limited-edition in-game event taking place on the picturesque beaches of Barcelona. This lively setting promises to immerse players in the spirit of celebration, with colorful visuals and engaging gameplay designed to capture the essence of Pride.

Adding to the excitement, SYBO Games will unveil an all-new character named Berta, designed by fan artist Aisberg, who emerged victorious in SYBO’s recent Craft-A-Character competition. This competition invites the game’s social media community, which boasts over 30 million followers, to submit their own character designs. Berta is a reflection of individuality and queer joy, showcasing an avant-garde aesthetic that draws inspiration from fashion and music trends. Sporting a unique “Summer Eleganza” outfit, Berta is set to become a beloved addition to the Subway Surfers roster.

This year, SYBO is introducing an innovative in-game Pride frame, allowing players to personalize their profiles in a way that expresses their support for the LGBTQ+ community. This frame will be available for free through social media channels and will remain accessible throughout the year, emphasizing SYBO’s commitment to ensuring that Pride is celebrated not just in June, but every day of the year. This initiative highlights the company’s belief that the spirit of Pride should resonate continually within the gaming community.

In a thoughtful move, SYBO Games is also collaborating with Allies in Arts, an organization dedicated to uplifting marginalized communities by creating opportunities in the arts sector. A portion of the proceeds generated during the Pride season will be directed to support their important work, reinforcing the game’s dedication to social responsibility and community empowerment.

For years, Pride Month has been a significant event for SYBO, who have previously partnered with notable organizations such as the It Gets Better Project, Copenhagen Pride, and Skate Like a Girl. This year’s update not only continues this rich tradition but also expands it, offering players even more ways to “live loud and play proud” within the game.

As the countdown to the update begins, fans eagerly await the new features and the opportunity to engage with the community during this important celebration. Subway Surfers continues to be a platform for creativity, inclusivity, and fun, and this year’s Pride Month celebration is set to elevate that legacy even further.

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