2025-07-09T15:45:29Z

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Netflix’s animated feature, KPop Demon Hunters, is steadily gaining traction and captivating audiences both in South Korea and globally. The film's initial viewership figures were already impressive, but what has truly astonished fans and industry watchers alike is its remarkable ability to retain viewers. This retention rate has surpassed expectations, creating a buzz across social media and online forums.

As reported by What’s On Netflix, KPop Demon Hunters experienced a mere 6.2% drop in viewership during its third week of availability, a statistic that is extraordinarily rare within the animated genre. Typically, animated films witness a significant decline in viewership after their first few weeks of release due to the nature of their audiences. Yet, this film seems to be defying those trends, accumulating a staggering 56.1 million views and continuing to attract attention.

The drop rate, which indicates the percentage of viewers who discontinue watching a film over time, is a crucial metric in the streaming industry. Many titles that initially gain popularity tend to face steep viewership declines shortly after their debut week. However, the consistent numbers for KPop Demon Hunters appear to suggest a deeper connection with its audience, driven by various factors.

Fans of the film have speculated that its high rewatchability factor, particularly among younger demographics, is playing a significant role in its ongoing success. Much like how children repeatedly view their favorite YouTube clips or replay beloved songs, viewers find themselves drawn back to KPop Demon Hunters time and again. This phenomenon has sparked discussions in Korean online communities, where netizens are actively sharing their thoughts about the film's unexpected longevity.

One user remarked, “The more I watch it, the more I realize how well-made it is, lol. It might not be super fun for everyone, but I think most people would agree it’s really well-crafted.” Another chimed in with a light-hearted comparison to children who binge-watch certain videos, stating, “Ah, it’s like how kids watch the same YouTube videos over and over again, lol.” Others expressed their excitement about finally getting the chance to see the film, with comments like, “I haven’t seen it yet. I’m planning to watch it this weekend, hahaha.”

As discussions continue to proliferate, several comments highlighted the film's enduring appeal. “It’s still fun even after rewatching it, lol,” said one fan. Another added, “Maybe it’s because kids keep rewatching the stuff they like like they’re streaming it nonstop, lol. My kindergartener niece was singing ‘Golden,’ hahaha.”

With both viewership figures and audience reactions remaining consistently positive, KPop Demon Hunters appears poised to make a lasting impact on Netflix’s strategy regarding animated content. For those who are yet to immerse themselves in the phenomenon, the trailer for KPop Demon Hunters can be viewed below, so you can join the frenzy that is capturing the hearts of many!