2025-07-31T09:34:00Z

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Imagine if you could transform your voice into a K-pop sensation overnight—sounds like a dream, right? Well, at the recent Fortune Brainstorm AI Singapore conference, Kyogu Lee, the visionary founder of AI startup Supertone, unveiled a groundbreaking technology that makes this fantasy a reality!

Musical artists are no longer confined to the limits of their natural voices. Thanks to advanced AI tools, anyone with creative ambitions can now craft a singing voice that perfectly matches their artistic vision. Lee demonstrated how Supertone's innovative AI analyzes vocal recordings by breaking them down into four crucial elements: pitch, loudness, timbre, and linguistic content. With this technology, it’s possible to modify these attributes while retaining the unique essence of each person's vocal identity.

Surprisingly, you don’t even need to be a seasoned performer to benefit from this technology. Just ask Nicholas Gordon, the editor at Fortune Asia, whose voice was magically transformed into that of a K-pop star using Supertone’s tools. It’s a stunning revelation that opens up new avenues for aspiring singers everywhere!

But that’s not all—Supertone's capabilities extend far beyond just tweaking existing voices. Producers can now create entirely new singing voices from scratch! Gone are the days when music producers had to scour the industry for artists who could match their creative ideas. Lee confidently stated that Supertone eliminates the need for human personnel, as they can effortlessly design unique vocal sounds tailored to each project.

However, Lee emphasizes that the goal isn’t to replace human talent, but to collaborate with it. “We see creators and artists as co-creators,” Lee remarked, highlighting the potential for his technology to be a tool for experimentation in new genres and styles. Artists can push their boundaries and explore sounds they never thought possible, all while relying on feedback to enhance and evolve the technology.

“Listening is believing,” said Lee, and with a demonstration of Supertone’s capabilities on stage, he showed just how transformative this AI can be for the music industry. Could this be the dawn of a new era in music creation? Only time will tell!