2025-05-15T20:16:34Z

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In a shocking incident that has sent ripples across social media and raised serious concerns over safety, Mexican beauty influencer Valeria Marquez, aged 23, was shot and killed during a live stream on TikTok. The tragic event unfolded in a beauty salon located in Zapopan, Mexico, and was captured on camera, leaving her followers and the wider community in disbelief.

Marquez was seen sitting in the salon, donning the same stylish bodysuit that she had showcased in her most recent Instagram photo, which had captivated her audience. In a poignant moment, she held a stuffed pig in her lap, likely a prop or a personal item that added a touch of charm to her stream. Just moments before the horror unfolded, viewers heard Marquez say in Spanish, “They’re coming.” This alarming statement was followed by an off-screen voice, asking, “Hey, Vale?” After a brief exchange, Marquez muted the audio. Tragically, mere seconds later, she appeared to be shot.

The immediate aftermath saw city police and paramedics rush to the scene, where they confirmed Marquez's death. This confirmation came directly from the Jalisco State Attorney General’s Office, which stated that they are treating the case as a potential femicide. The United Nations defines femicide as an intentional killing with motivations rooted in gender, highlighting the serious nature of this crime.

Marquez’s sudden death has not only shocked her fans but has also led to a significant increase in her social media following. Following the news of her tragic passing, her Instagram followers surged from approximately 100,000 to nearly 260,000, as an outpouring of support and grief flooded her recent posts. Comments on her pictures reflected a mix of disbelief, sorrow, and tributes to her vibrant online presence.

According to research conducted by the data gathering platform Statista, Mexico ranks as the second-highest country for femicides in Latin America as of 2023, with nearly 800 reported cases recorded this year. This figure, while lower than in previous years, underscores a persistent and alarming trend of gender-related violence in the country. Statista’s findings indicate that many victims often have prior relationships with their aggressors, further complicating the landscape of violence against women.

Initial investigations into Marquez’s death revealed that an unidentified man entered the salon and allegedly fired a weapon at her. Authorities are continuing to collect evidence to piece together the circumstances surrounding her untimely end. The Attorney General's office confirmed that Marquez’s body is to be sent to the Jalisco Institute of Forensic Sciences, where it will undergo official identification and autopsy procedures.

The killing of Valeria Marquez serves as a grim reminder of the dangers faced by women in Mexico and the pressing need for comprehensive measures to combat gender-based violence. As her story unfolds, many are left wondering how such a tragedy could happen, and what steps can be taken to ensure the safety of individuals, particularly women, in similar public settings.