2025-09-30T08:00:00Z

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Are you tired of overpriced groceries? You’re not alone! The phenomenon of 'struggle meals' is sweeping North America as families turn to nostalgic, budget-friendly options amidst soaring food prices. From Hamburger Helper to ramen noodles, the quest for affordable meals is igniting social media with creative twists on age-old recipes.

In a world where the cost of living keeps climbing like a stubborn weed, these 'struggle meals' are not just a culinary trend; they’re a lifeline for many. According to the popular Cooking subreddit, inexpensive ramen can be easily transformed into a feast with just a few added ingredients. One TikTok creator even sparked a viral video with their quirky take on octo-dogs—hot dogs cut to resemble octopuses—racking up an astounding 5.7 million views.

But what’s driving this resurgence? Major brands are responding to the harsh reality many are facing. Hamburger Helper, the classic boxed pasta dish from 1971, reported a 14.5% increase in sales in the U.S. this year, attributing the boom to high inflation, rising beef prices, and increased household demands. Meanwhile, sales of dried macaroni and cheese, chili, and even rice are all climbing as families seek low-cost solutions to satisfy their hunger.

In Canada, the situation is no different. Packaged frozen and dry food sales surged by over 10% between early 2023 and 2025. Statistics Canada reveals that many households are squeezed tight, with nearly 25% of Canadians grappling with food insecurity. The trend of 'struggle meals' reflects not just a culinary revival but a collective response to the increasingly challenging economic landscape.

Elaine Power, a researcher at Queen's University, highlighted the comfort these trending recipes offer in an uncertain world. Yet, she warns that this trend is a symptom of a more significant issue—many cannot afford nutritious food. Food Banks Canada reported alarming increases in visits to food banks, echoing the dire state of food security in urban areas. The average family is projected to spend nearly $17,000 on groceries in 2025, leaving many with little choice but to embrace these budget meals.

As memes and TikTok videos flood social media, asking users to rank their 'best struggle meal' or share their penny-pinching culinary hacks, it’s clear that there’s a darker story behind this trend. Power notes the irony: the cheapest foods are often the least nutritious. The fact that people are resorting to low-quality food options is nothing short of concerning.

With grocery inflation hitting 3.5%, the need for budget-friendly meals is more crucial than ever. As the Canadian economy faces ongoing challenges, including trade complications with the U.S., experts urge a closer look at how economic turmoil is reshaping our food choices. So, while we might chuckle at the creativity displayed on social media, the rise of struggle meals is a reminder of the real struggles that many face daily.